The Most Important Video Engagement Metrics for Broadcasters
Video broadcasting is an engaging medium, but like any other digital strategy, it needs to be monitored and analyzed. You need to track video insights to see which broadcasts are resonating with your audience and which need to be re-purposed or not aired again. These stats tell you how much your viewers like what they see in their video feeds. Let’s look at some of the most important video engagement metrics for broadcasters.
Top Video Engagement Metrics
Views are the total number of times your video has been played. If a viewer watches your entire video, they will count as two views. Views are the first engagement metric we’ll look at because they’re the easiest metric to track for the video. There are a few things to keep in mind when monitoring views. First, views are the number of plays of your video, not the number of people who watched your video. So, if a video has 500 views, but ten different people watched it, the view count will still be 500. Views are also not a direct engagement metric. They don’t directly reflect how engaged your audience is with your video. However, they do often correlate with other engagement metrics.
The completion rate is the percentage of viewers who watched your video in its entirety. This is one of the most important video engagement metrics because it shows viewers are engaging with your content enough to finish it. It’s also a fairly accurate gauge of how much your audience liked your content because they must actively decide to keep watching. The completion rate of your broadcasts isn’t fixed and will change based on several factors. The length of your video, the subject matter, and the type of broadcast will all influence how many people finish the video. Keep in mind that it’s unlikely all of your viewers will finish your video. Many broadcasters aim for a completion rate of around 40%. Anything higher than that might start to interrupt the flow of your content. A completion rate between 40% and 50% is ideal.
Dwell time is the total amount of time viewers spend watching your video. However, it is different from just the overall watch time as it is not just the amount of time they spent watching your video in one sitting, but the total amount of time spent viewing all the times they watched it. Dwell time is another important engagement metric because it shows your viewers’ overall engagement with your content. Although dwell time is another important engagement metric, it’s also tricky to track. Like completion rate, dwell time changes based on several factors. The length of your video, the subject matter, and the type of broadcast will all play a role in how long your viewers watch your video.
Assisted viewing is a percentage that shows how many times your viewers have rewound or rewatched your video. This is another engagement metric that correlates with other engagement metrics. The more viewers rewatch a video, the more engaged they are with the content. Plus, rewinding a video is a great way to rewatch the content you missed the first time. Assisted viewing is a very popular metric with broadcasters, and it’s a great way to discover which videos your audience rewatched and why. There are two types of assisted viewing: rewinding and rewatching. Rewinding is when a viewer rewinds your video to a certain point and rewatching is when a viewer watches a video again from the beginning.
Video Ad Engagement is One of the Great Metrics
This metric focuses on engagement with video ads on your feed. It’s a percentage that shows how many viewers who watched your video ads completed the call-to-action. Engaging with video ads means watching the entire ad or clicking on the “skip this ad” button, which will take you to the advertised product or service. The video ad engagement metric is particularly important for broadcasters running ads in their videos. This engagement metric is a great way to measure if your viewers are paying attention to the ads running on your feed. It’s also a good indicator of how much they liked your content. This is because the video ads will be the same throughout your feed.
Bounce rate is the percentage of viewers who watched your video for less than 30 seconds. This engagement metric is a good indication of the quality of your video, and it also highlights the importance of making sure your video is engaging from the start. If a viewer leaves your video within a few seconds, there’s a good chance they weren’t interested enough to hang around. Bounce rate is one of the more important video engagement metrics for broadcasters. As with all other engagement metrics, the bounce rate will change depending on the type of broadcast you’re airing. However, it’s important to note that a viewer can bounce from your video but still watch a portion of it.
Video engagement is important for all types of businesses. Engaged viewers are likelier to share content, buy products, and recommend brands. So, broadcasters need to track their engagement metrics. These six video engagement metrics are important for monitoring how much your viewers like your content and how engaged they are with your broadcasts. Tracking engagement metrics is important for improving your broadcasts and reaching your audience.